Build Google Analytics UTM tracking URLs in seconds. Fill in your website URL, campaign source, medium, and name — the tagged link generates automatically as you type. Optional fields let you track paid keywords and A/B test variants. Copy the full UTM link with one click and paste it directly into your ads, emails, or social posts.
Required
Where your traffic comes from (e.g. google, facebook, newsletter)
Marketing channel (e.g. cpc, email, social, banner)
Name your campaign to identify it in Analytics
Optional
Paid keywords (for Search Ads)
Differentiate ads or links (A/B tests)
Generated URL
How to use the UTM Builder
Enter your landing page URL, then fill in the three required fields: Source (where traffic comes from — e.g. google, newsletter), Medium (the channel — e.g. cpc, email, social), and Campaign Name (e.g. spring_sale). The UTM link updates live as you type. Add optional Term and Content fields for paid search and A/B testing. Click Copy UTM Link when done.
Frequently asked questions
What are UTM parameters?
UTM parameters are tags added to a URL that tell Google Analytics where your traffic came from. They appear after a ? in your URL and always start with utm_. Google Analytics reads these tags and groups your traffic by source, medium, and campaign in your reports.
Does UTM tracking affect SEO?
No. UTM parameters are ignored by search engines and have no effect on your SEO rankings. Google and other crawlers strip them when indexing pages. They are purely for analytics tracking purposes.
What is the difference between utm_source and utm_medium?
utm_source identifies who sent the traffic (e.g. google, facebook, mailchimp). utm_medium describes the marketing channel (e.g. cpc, email, social). Think of source as the publisher and medium as the type of marketing activity.